Social media has changed how we hear about celebrities. Nowadays, it often matters more than what regular journalists say.
Let’s break down why social media is so important:
Engagement Rates: A survey in 2022 found that influencers on social media get a lot of interaction. They have an engagement rate of about 3.86%. In comparison, traditional media only gets around 0.5%. This shows that people like talking about and engaging with social media posts much more.
Creating Content: A report from Influencer Marketing Hub said that 93% of marketers think social media influencers do a great job at telling brand stories, including stories about celebrities. Influencers can make content quickly that connects with their audience better than news articles that take longer to write and publish.
Trust with Millennials: A study from 2021 showed that 70% of millennials trust social media influencers more than traditional journalists when it comes to hearing celebrity news. This shows how much people rely on social media for information.
Speed of Sharing News: When news breaks, it takes around 3-5 hours for it to reach traditional media. But on social media, information can spread in just seconds. This makes social media a faster way to get news.
In summary, social media influencers are playing a bigger role in telling stories about celebrities. Because of this, traditional journalism is becoming less important in this fast-changing world.
Social media has changed how we hear about celebrities. Nowadays, it often matters more than what regular journalists say.
Let’s break down why social media is so important:
Engagement Rates: A survey in 2022 found that influencers on social media get a lot of interaction. They have an engagement rate of about 3.86%. In comparison, traditional media only gets around 0.5%. This shows that people like talking about and engaging with social media posts much more.
Creating Content: A report from Influencer Marketing Hub said that 93% of marketers think social media influencers do a great job at telling brand stories, including stories about celebrities. Influencers can make content quickly that connects with their audience better than news articles that take longer to write and publish.
Trust with Millennials: A study from 2021 showed that 70% of millennials trust social media influencers more than traditional journalists when it comes to hearing celebrity news. This shows how much people rely on social media for information.
Speed of Sharing News: When news breaks, it takes around 3-5 hours for it to reach traditional media. But on social media, information can spread in just seconds. This makes social media a faster way to get news.
In summary, social media influencers are playing a bigger role in telling stories about celebrities. Because of this, traditional journalism is becoming less important in this fast-changing world.