Adventure tourism can work hand in hand with saving our natural areas, as long as it’s done in a smart way.

In 2019, the Adventure Travel Trade Association reported that the adventure tourism industry was worth $683 billion. It is expected to grow by 21% every year!

Sustainable Practices:

• Ecotourism, which focuses on nature and the environment, brings in about $1.2 billion each year for conservation projects.
• 70% of travelers like to visit places that care for our planet through sustainable tourism.

When adventure tourism is done properly, it helps local businesses and also pays for important conservation efforts.