Can Facebook Still Compete for Celebrity News in 2023?

In 2023, Facebook is facing tough competition for celebrity news. The way people use social media is changing, and this makes it harder for Facebook to keep its users. Even though Facebook had about 2.96 billion users each month by the end of 2022, fewer people are engaging with it.

Who’s Using Facebook?

• Age Trends: More young people are moving away from Facebook. For example, about 62% of U.S. teens said they use TikTok regularly, while only 19% used Facebook in 2022.
• Engagement Rates: Brands get very little interaction on Facebook, with only 0.09% of users engaging with posts. In comparison, Instagram had a better rate of 1.22%, and TikTok had a whopping 17.96%.

New Competition

• Instagram: Instagram, also owned by Meta like Facebook, has become very popular for keeping up with celebrities. In 2022, 67% of Instagram users followed celebrities, making it a strong rival for Facebook.
• TikTok: TikTok has quickly become a favorite for celebrity news, especially among younger people. About 75% of users aged 18-24 rely on TikTok for news, which shows they prefer quick and easy-to-understand content.

Changing How We Consume Content

• Video Content: There is a growing demand for video. Websites like TikTok and YouTube are leading this trend. Reports say that by 2023, video will make up 82% of all internet traffic, which means users are leaving behind the text-heavy updates Facebook is known for.
• Real-Time Updates: Other platforms provide fast updates about celebrity news that Facebook can’t keep up with. Twitter is still the top choice for breaking news and updates about celebrities.

In simple terms, even though Facebook is still a big name in social media, its ability to compete for celebrity news in 2023 is getting weaker. Instagram and TikTok are attracting younger audiences and are better at sharing videos and instant updates, making them tough competitors for Facebook.