The success of a TV franchise can be seen in how much people love it. This love, or fandom, helps it make money in different ways, like selling products, hosting events, and using online platforms.
Merchandise: A report from the Licensing Industry Merchandise Association showed that in 2019, the global market for licensed products was worth 40 billion from merchandise sales. This shows that having a strong fanbase can lead to a lot of money.
Conventions: Events like San Diego Comic-Con play a big role in this fandom economy. In 2019, Comic-Con had about 135,000 visitors and brought in around $147 million to the local economy. This shows how fans attending these events can help local businesses connected to TV shows.
Streaming and Digital Sales: With more people using streaming services, this has become another way for franchises to make money. For example, shows like "Stranger Things" helped Netflix's value grow to about $250 billion in 2021.
Fan Engagement: A study found that really engaged fans could spend up to $400 a year on products and experiences tied to their favorite shows. This active support is an important sign of how much money a franchise can bring in.
In short, looking at both the financial and emotional parts of fandom helps us see how successful a TV franchise is. Successful franchises continue to use their fan connection to stay relevant and profitable.
The success of a TV franchise can be seen in how much people love it. This love, or fandom, helps it make money in different ways, like selling products, hosting events, and using online platforms.
Merchandise: A report from the Licensing Industry Merchandise Association showed that in 2019, the global market for licensed products was worth 40 billion from merchandise sales. This shows that having a strong fanbase can lead to a lot of money.
Conventions: Events like San Diego Comic-Con play a big role in this fandom economy. In 2019, Comic-Con had about 135,000 visitors and brought in around $147 million to the local economy. This shows how fans attending these events can help local businesses connected to TV shows.
Streaming and Digital Sales: With more people using streaming services, this has become another way for franchises to make money. For example, shows like "Stranger Things" helped Netflix's value grow to about $250 billion in 2021.
Fan Engagement: A study found that really engaged fans could spend up to $400 a year on products and experiences tied to their favorite shows. This active support is an important sign of how much money a franchise can bring in.
In short, looking at both the financial and emotional parts of fandom helps us see how successful a TV franchise is. Successful franchises continue to use their fan connection to stay relevant and profitable.