Understanding how people feel can really help businesses improve their marketing. By using what we learn from psychology—the study of how people think and feel—companies can create ads that connect emotionally with their audience.

For example, ads that stir up emotions can make people remember them better. Studies show that these emotional ads can be 23% more memorable than neutral ones.

Important Facts:

• Emotional Connection: When brands make an emotional bond with customers, they can earn 306% more over time.
• Buying Choices: About 95% of the time, people decide to buy things without even thinking about it, which shows why emotional ads matter.
• Sharing on Social Media: Emotional content is 40% more likely to be shared on websites like Facebook and Instagram.

How to Use This Information:

1. Storytelling: Sharing stories that spark feelings can make customers feel more loyal to a brand.
2. Targeted Ads: Making ads that appeal to specific feelings can help companies get more people to buy their products.
3. Listening to Feedback: Looking at feedback based on emotions can help improve what products are offered.

By adding emotions to their marketing plans, businesses can connect better with customers and get better results.