Movies that make a lot of money are changing how they attract audiences from around the world. This change is happening because international markets are becoming super important.

In 2022, these markets helped bring in about $28 billion, which was around 75% of what many blockbuster films earned. Because of this big money, filmmakers are changing how they create their movies, market them, and share them with audiences.

Key Strategies for Adapting:

1. Culturally Relevant Storytelling:

   • Successful films like Black Panther: Wakanda Forever focused on cultural representation. This means they made sure to include stories that connect with not just American viewers, but also with people from Africa and other places. Movies that talk about local beliefs or issues really stand out and connect well with audiences.

2. Multilingual Content:

   • Many studios are now making films in different languages or adding subtitles. This helps more people understand the story. For example, the Indian film Dangal made over $300 million worldwide, earning a lot of money outside of India because it was available in several languages.

3. Action-Oriented Narratives:

   • Films that focus on action, special effects, and not too many words tend to do well everywhere. The Fast & Furious series, which has made over $6 billion globally, shows this. Their exciting action scenes are easy for many people to enjoy, no matter where they are from.

4. Social Media Marketing:

   • Using social media to promote movies has become really popular. Studies show that more than 80% of people check out movie content on sites like Instagram and TikTok. When trailers go viral, they can really help boost ticket sales around the world.

5. Coproductions:

   • Studios are teaming up with each other across countries to understand local markets better. For example, Disney worked with Chinese companies to make films like Mulan. This helps ensure that the movies connect well with the audiences they want to reach.

Interesting Stats:

• In 2023, 45% of the top 10 highest-grossing films were made through international partnerships.
• The market share of films not made in America grew from 20% in 2010 to nearly 30% in 2023. This shows that foreign films are becoming more popular worldwide.

These strategies show how big movies are changing to connect with a more diverse global audience. It's important for filmmakers today to be aware of different cultures and use smart marketing techniques to succeed.