Media framing techniques play a big role in how people feel about climate change. Here’s how they work:
Making It Important: When the media talks about climate change by focusing on its urgent problems, it makes people care more. For example, a study by the Pew Research Center showed that 72% of Americans see climate change as a serious issue when it's presented as an immediate threat.
Who Is Responsible?: When the media points out that companies and governments are responsible for climate change, people want them to be held accountable. A lot of folks (68%) want stricter rules on pollution if they see corporations as a major cause of the problem.
Showing Solutions: It helps to show ways to fix the problem. A survey found that 76% of people are more likely to back clean energy projects when they’re shown in a positive light.
By using these framing techniques, the media can change how we think about climate change and inspire us to take action!
Media framing techniques play a big role in how people feel about climate change. Here’s how they work:
Making It Important: When the media talks about climate change by focusing on its urgent problems, it makes people care more. For example, a study by the Pew Research Center showed that 72% of Americans see climate change as a serious issue when it's presented as an immediate threat.
Who Is Responsible?: When the media points out that companies and governments are responsible for climate change, people want them to be held accountable. A lot of folks (68%) want stricter rules on pollution if they see corporations as a major cause of the problem.
Showing Solutions: It helps to show ways to fix the problem. A survey found that 76% of people are more likely to back clean energy projects when they’re shown in a positive light.
By using these framing techniques, the media can change how we think about climate change and inspire us to take action!