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How Can Designers Use Color to Guide Viewer Attention and Focus?

Designers can use color to help people pay attention and focus in some smart ways:

  1. Contrast: Using colors that are very different from each other, like black and yellow, makes things easier to read. Studies show that this can improve how well people see things by as much as 70%.

  2. Color Harmony: Colors that go well together can make viewers more interested. Research shows that these colors can make people feel emotions and can help them remember things better—up to 80% more!

  3. Color Temperature: Warm colors, like red and orange, get people's attention. On the other hand, cool colors, like blue and green, help people feel calm. This balance can affect how long someone sticks around, changing engagement by about 60%.

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How Can Designers Use Color to Guide Viewer Attention and Focus?

Designers can use color to help people pay attention and focus in some smart ways:

  1. Contrast: Using colors that are very different from each other, like black and yellow, makes things easier to read. Studies show that this can improve how well people see things by as much as 70%.

  2. Color Harmony: Colors that go well together can make viewers more interested. Research shows that these colors can make people feel emotions and can help them remember things better—up to 80% more!

  3. Color Temperature: Warm colors, like red and orange, get people's attention. On the other hand, cool colors, like blue and green, help people feel calm. This balance can affect how long someone sticks around, changing engagement by about 60%.

Related articles