Structured interviews can sometimes miss the mark when it comes to understanding what users really want. There are a few reasons for this:
Preconceived Bias: Interviewers might accidentally push participants to answer in a certain way, which can change their real feelings.
Limited Depth: Strict question formats can keep people from sharing their true thoughts and ideas.
Participant Discomfort: Some users may feel uncomfortable sharing their real needs in a formal setup.
To fix these problems:
Train Interviewers: It's important to prepare interviewers so they can stay neutral and flexible during the conversation.
Incorporate Flexibility: Give space for open-ended questions. This can help get deeper and more honest responses from participants.
Structured interviews can sometimes miss the mark when it comes to understanding what users really want. There are a few reasons for this:
Preconceived Bias: Interviewers might accidentally push participants to answer in a certain way, which can change their real feelings.
Limited Depth: Strict question formats can keep people from sharing their true thoughts and ideas.
Participant Discomfort: Some users may feel uncomfortable sharing their real needs in a formal setup.
To fix these problems:
Train Interviewers: It's important to prepare interviewers so they can stay neutral and flexible during the conversation.
Incorporate Flexibility: Give space for open-ended questions. This can help get deeper and more honest responses from participants.