Today, universities are using online platforms as an important part of their marketing strategy. This helps them reach new students effectively and promote what they offer.
First, it’s essential to know who potential students are. In fall 2020, about 19.9 million students were expected to go to colleges and universities, with around 66% being undergraduates. Universities should look at important information about these young people, including their age, where they live, what they enjoy, and their education history. This helps create messages that connect with students better.
Social media is a key tool for reaching people and getting the word out. By early 2021, over 4.2 billion people were using social media worldwide, with platforms like Facebook, Instagram, and LinkedIn being very popular among young adults.
By creating eye-catching posts and targeted ads, universities can engage with students in places they already spend a lot of time online.
Email marketing is another powerful tool, giving a great return on investment. According to Mailchimp, educational emails have an average open rate of about 18.5%. Here’s how schools can use it:
A university's website is like its online store, so it needs to be engaging and easy to find. Search Engine Optimization (SEO) helps boost visibility on Google. Unfortunately, many web pages don’t get any visitors. To improve this, universities can:
Recently, virtual events have become popular for connecting with students. In 2021, 72% of students attended at least one virtual college fair. Schools can increase their reach by:
Influencer marketing can help universities connect with younger students. Current students or alumni who have a strong online presence can create real connections with prospective students. A study from the University of Michigan found that 51% of people were swayed by social media recommendations.
By using these strategies, universities can effectively reach more students online and build a strong presence in our digital world.
Today, universities are using online platforms as an important part of their marketing strategy. This helps them reach new students effectively and promote what they offer.
First, it’s essential to know who potential students are. In fall 2020, about 19.9 million students were expected to go to colleges and universities, with around 66% being undergraduates. Universities should look at important information about these young people, including their age, where they live, what they enjoy, and their education history. This helps create messages that connect with students better.
Social media is a key tool for reaching people and getting the word out. By early 2021, over 4.2 billion people were using social media worldwide, with platforms like Facebook, Instagram, and LinkedIn being very popular among young adults.
By creating eye-catching posts and targeted ads, universities can engage with students in places they already spend a lot of time online.
Email marketing is another powerful tool, giving a great return on investment. According to Mailchimp, educational emails have an average open rate of about 18.5%. Here’s how schools can use it:
A university's website is like its online store, so it needs to be engaging and easy to find. Search Engine Optimization (SEO) helps boost visibility on Google. Unfortunately, many web pages don’t get any visitors. To improve this, universities can:
Recently, virtual events have become popular for connecting with students. In 2021, 72% of students attended at least one virtual college fair. Schools can increase their reach by:
Influencer marketing can help universities connect with younger students. Current students or alumni who have a strong online presence can create real connections with prospective students. A study from the University of Michigan found that 51% of people were swayed by social media recommendations.
By using these strategies, universities can effectively reach more students online and build a strong presence in our digital world.