To see how well they’re doing with Integrated Marketing Communications (IMC), universities can look at a few important numbers:
Enrollment Rates: If there’s a 10% jump in students signing up, that’s a good sign that the IMC is working.
Website Traffic: If there’s a 20% increase in unique visitors on the website after a marketing campaign, it means people are paying attention.
Social Media Engagement: A rise of 15% in likes and shares on social media shows that the outreach is catching on.
Brand Awareness Surveys: By comparing surveys before and after a campaign, universities can see a 25% increase in how many people recognize their brand.
Conversion Rates: This means counting how many people who asked questions went on to apply, aiming for a goal of 30%. This tells them how successful their effort is.
By looking at these numbers, universities can really understand how well their IMC strategies are working.
To see how well they’re doing with Integrated Marketing Communications (IMC), universities can look at a few important numbers:
Enrollment Rates: If there’s a 10% jump in students signing up, that’s a good sign that the IMC is working.
Website Traffic: If there’s a 20% increase in unique visitors on the website after a marketing campaign, it means people are paying attention.
Social Media Engagement: A rise of 15% in likes and shares on social media shows that the outreach is catching on.
Brand Awareness Surveys: By comparing surveys before and after a campaign, universities can see a 25% increase in how many people recognize their brand.
Conversion Rates: This means counting how many people who asked questions went on to apply, aiming for a goal of 30%. This tells them how successful their effort is.
By looking at these numbers, universities can really understand how well their IMC strategies are working.