Role-playing is a fun and useful way to help you get past creative blocks and come up with new ideas. By pretending to be different people, you can find new ways to think about problems. Here’s how to do role-playing during your brainstorming sessions:
Choose a few characters that relate to the problem you're trying to solve. For example, if you're a graphic designer stuck on a project, think about acting like your favorite client, a young child, or even a well-known artist. Each character will give you a different point of view and set of expectations.
Create a situation where you need to think of ideas. Let’s say you’re working on a marketing campaign for a new product. You might ask yourself, “What would my character do in this situation?” This will help you think of things you might not have considered before.
Once you are in character, come up with solutions from their point of view. For instance, if you're pretending to be a user who’s unsure about a product, you might ask yourself, “What would make me not impressed?” This can help you think of ideas to address possible concerns, making your overall idea stronger.
After you finish role-playing, talk with your team about what you learned. What ideas really stood out? This step is important because it helps you turn the role-playing fun into real actions you can take.
By using role-playing in your creative work, you’ll discover new sides of your imagination. This will help you get unstuck and come up with cool new solutions. So, when you feel stuck next time, try stepping into someone else’s shoes!
Role-playing is a fun and useful way to help you get past creative blocks and come up with new ideas. By pretending to be different people, you can find new ways to think about problems. Here’s how to do role-playing during your brainstorming sessions:
Choose a few characters that relate to the problem you're trying to solve. For example, if you're a graphic designer stuck on a project, think about acting like your favorite client, a young child, or even a well-known artist. Each character will give you a different point of view and set of expectations.
Create a situation where you need to think of ideas. Let’s say you’re working on a marketing campaign for a new product. You might ask yourself, “What would my character do in this situation?” This will help you think of things you might not have considered before.
Once you are in character, come up with solutions from their point of view. For instance, if you're pretending to be a user who’s unsure about a product, you might ask yourself, “What would make me not impressed?” This can help you think of ideas to address possible concerns, making your overall idea stronger.
After you finish role-playing, talk with your team about what you learned. What ideas really stood out? This step is important because it helps you turn the role-playing fun into real actions you can take.
By using role-playing in your creative work, you’ll discover new sides of your imagination. This will help you get unstuck and come up with cool new solutions. So, when you feel stuck next time, try stepping into someone else’s shoes!