During the Renaissance, new printing technology played a big role in helping people focus on individualism. Here’s how it happened:

1. More Access to Knowledge:

   • Johannes Gutenberg invented the printing press around 1440, which changed how books were made.
   • By 1500, over 15 million books were printed in Europe, and this made more people able to read and write.

2. Sharing Humanist Ideas:

   • Thinkers like Erasmus and Petrarch wrote books that highlighted personal experiences and critical thinking.
   • For example, Erasmus’s book In Praise of Folly (1509) questioned traditional beliefs, giving people the chance to think for themselves.

3. Use of Local Languages:

   • Books started getting printed in everyday languages instead of just Latin, making it easier for more people to read.
   • By 1600, around 90% of printed works were in local languages, which helped individuals connect with the content directly.

4. Encouragement of Personal Expression:

   • With more printed materials available, people felt inspired to share their own ideas and feelings.
   • Things like pamphlets, essays, and personal letters became popular, allowing many different voices to be heard in society.

All of these changes helped promote the Renaissance idea of individualism. As people learned more and had access to printed knowledge, they became more aware of their ability to think for themselves and develop their own beliefs.