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How Do Application Procedures Impact University Brand Perception Among New Applicants?

Applying to universities can sometimes be stressful for new students. Here are a few reasons why it can hurt a university's image:

  • Too Complicated: If application forms are long and hard to understand, students may feel discouraged.

  • Slow Response: When universities take too long to process applications, it can make students feel frustrated and unhappy.

  • Poor Communication: If a school doesn’t follow up well with its applicants, it can lead to a lack of trust.

To make things better, universities should:

  • Simplify their application forms to make them easier to fill out.

  • Communicate clearly and often with students during the process.

  • Use simple and user-friendly technology to help guide applicants.

By doing these things, universities can create a more positive experience and improve how new students see their brand.

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How Do Application Procedures Impact University Brand Perception Among New Applicants?

Applying to universities can sometimes be stressful for new students. Here are a few reasons why it can hurt a university's image:

  • Too Complicated: If application forms are long and hard to understand, students may feel discouraged.

  • Slow Response: When universities take too long to process applications, it can make students feel frustrated and unhappy.

  • Poor Communication: If a school doesn’t follow up well with its applicants, it can lead to a lack of trust.

To make things better, universities should:

  • Simplify their application forms to make them easier to fill out.

  • Communicate clearly and often with students during the process.

  • Use simple and user-friendly technology to help guide applicants.

By doing these things, universities can create a more positive experience and improve how new students see their brand.

Related articles