How Brand Values Affect Teen Buying Choices
Brand values really matter when teens decide what to buy. This is because teens are still growing and are influenced by their friends and the world around them. Here are some important points to understand this connection:
Emotional Connection: Teens often look for brands that share their beliefs. A survey by DoSomething Strategic showed that 76% of teens think they can make a difference in the world. So, they like brands that match their values.
Social Media Influence: A report from Pew Research found that 85% of teens use social media. Brands that show their values well on these platforms can get teens more interested and loyal. For example, 70% of teens said they would unfollow brands that don’t share their values.
Sticking with Brands: A study by McKinsey found that 74% of younger shoppers stay loyal to brands that share their values. This loyalty affects how teens make choices. Many teens would rather pick a brand they trust even if it costs more. In fact, 67% said they would pay extra for products that are ethically made.
Friends’ Opinions: Friends have a big impact on what teens buy. About 61% of teens said their friends’ opinions influence their choices about brands. If a brand is seen positively by their group, it can strongly affect what they buy.
In summary, brand values are very important for teens. They help create loyalty and influence what they choose to buy, based on feelings, social media presence, and what their friends say.
How Brand Values Affect Teen Buying Choices
Brand values really matter when teens decide what to buy. This is because teens are still growing and are influenced by their friends and the world around them. Here are some important points to understand this connection:
Emotional Connection: Teens often look for brands that share their beliefs. A survey by DoSomething Strategic showed that 76% of teens think they can make a difference in the world. So, they like brands that match their values.
Social Media Influence: A report from Pew Research found that 85% of teens use social media. Brands that show their values well on these platforms can get teens more interested and loyal. For example, 70% of teens said they would unfollow brands that don’t share their values.
Sticking with Brands: A study by McKinsey found that 74% of younger shoppers stay loyal to brands that share their values. This loyalty affects how teens make choices. Many teens would rather pick a brand they trust even if it costs more. In fact, 67% said they would pay extra for products that are ethically made.
Friends’ Opinions: Friends have a big impact on what teens buy. About 61% of teens said their friends’ opinions influence their choices about brands. If a brand is seen positively by their group, it can strongly affect what they buy.
In summary, brand values are very important for teens. They help create loyalty and influence what they choose to buy, based on feelings, social media presence, and what their friends say.