Why Teamwork Between Staff and Students is Great for Universities

When staff and students work together on marketing, it makes a university much more attractive. This teamwork uses the special skills and insights of both groups to create a real and exciting picture of the school. Let's break down why this is so important:

1. Realness and Trust:

   • Teachers and staff are key players in showing what the university is about. Their knowledge helps make the education better. A survey found that 73% of future students think teacher expertise is a major factor in their choice of school.
   • Current students show what the school is really like. They can share their own experiences, which really catches the attention of new students. Studies show that 85% of students trust reviews from their peers when deciding where to go to school.

2. Better Communication:

   • Working together in marketing helps send a clear and strong message through different ways. Research shows that schools that use various marketing strategies—like social media, campus tours, and open house events—can boost application rates by as much as 30%. This means everyone hears the same story.
   • Programs where students help out or where staff reach out personally, build a closer connection between the university and future students. According to the National Association for College Admission Counseling, personal contacts can increase the number of enrolled students by 40%.

3. Varied Viewpoints:

   • When both teachers and current students are involved in marketing, universities can really show their diverse community. Schools that focus on getting a variety of students tend to see an increase in applications, with some reporting rises of 10% to 25% from underrepresented groups.

4. Building a Community:

   • Teamwork in marketing creates a sense of belonging that is appealing to new and current students alike. A study by the College and University Professional Association for Human Resources found that schools with strong community involvement have happier students; around 60% feel more connected to their school when they take part in outreach activities.

5. Creative Content Creation:

   • When teachers and students team up, they can create cool marketing materials, like videos that highlight student projects or interviews with professors. Fun storytelling can make the university more visible online, and research shows that videos can get more than 80% more engagement.

In short, when faculty, staff, and students work together, they boost a university's marketing efforts by creating a strong and appealing story. This teamwork is key not just for attracting new students, but also for building lasting relationships within the university community.