Emerging trends are changing how businesses understand their target markets. Here are some important points to consider:

1. Digital Consumption:

   • Right now, more than 4.8 billion people around the world use social media (Statista, 2023).
   • Almost half of shoppers, about 49%, prefer to buy things online rather than in stores (eMarketer, 2023).

2. Data Analytics:

   • Companies that use information and data to make decisions can do much better than their competitors, making 5 to 6 times more money (McKinsey, 2023).
   • About 80% of customers are likely to buy something when brands offer tailored experiences just for them (Epsilon, 2023).

3. Consumer Segmentation:

   • Younger generations, like Millennials and Gen Z, make up 60% of all online traffic (Statista, 2023).
   • Videos are shared 1200% more often than text and images put together (Brightcove, 2023).

By understanding these trends, businesses can better segment and target their audiences, helping them get the most out of their marketing efforts.