Fans walk a fine line between loving their favorite celebrities and buying things because of them. Here are a few ways they manage that:

1. Brand Connection:

   • About 71% of fans feel closer to brands that their favorite celebrities support.
   • Around 68% are likely to buy a product just because a celebrity advertised it.

2. Using Social Media:

   • A big 90% of millennials follow at least one celebrity on social media.
   • Among those, 49% say they feel encouraged to buy things after seeing them on social media.
   • Brand promotions on sites like Instagram can make companies $10 for every$1 they spend.

3. Thinking Critically:

   • Even though fans admire celebrities, 56% have worries about how much celebrity culture is tied to buying stuff.
   • Because of this, fans often choose brands that fit their personal beliefs and values.