When researchers want to learn about people's thoughts and feelings, they often use interviews and focus groups. These are important methods that help them see things that number-based research might miss.
Deep Understanding: Interviews let researchers ask questions that dive deep into how participants think. This helps uncover what drives their choices and beliefs.
Flexibility: The questions can change based on how the conversation goes. This means researchers can explore surprising topics that come up during the interview.
Valuable Insights: Studies show that information gathered from interviews can be richer and more detailed, about 30-50% more than what you might get from regular surveys.
Group Insights: Focus groups bring people together to discuss a topic. This can spark conversations that reveal how people feel about social issues and norms.
Detailed Information: These group discussions often produce more in-depth insights. In fact, around 75-80% of the important information comes from how participants interact with each other.
Time-Saving: Focus groups can gather different opinions faster than asking each person individually.
In short, both interviews and focus groups help researchers get a fuller picture of psychology. They work hand-in-hand with number-based data by showing how people experience and understand their lives.
When researchers want to learn about people's thoughts and feelings, they often use interviews and focus groups. These are important methods that help them see things that number-based research might miss.
Deep Understanding: Interviews let researchers ask questions that dive deep into how participants think. This helps uncover what drives their choices and beliefs.
Flexibility: The questions can change based on how the conversation goes. This means researchers can explore surprising topics that come up during the interview.
Valuable Insights: Studies show that information gathered from interviews can be richer and more detailed, about 30-50% more than what you might get from regular surveys.
Group Insights: Focus groups bring people together to discuss a topic. This can spark conversations that reveal how people feel about social issues and norms.
Detailed Information: These group discussions often produce more in-depth insights. In fact, around 75-80% of the important information comes from how participants interact with each other.
Time-Saving: Focus groups can gather different opinions faster than asking each person individually.
In short, both interviews and focus groups help researchers get a fuller picture of psychology. They work hand-in-hand with number-based data by showing how people experience and understand their lives.