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How Do Memory and Recall Influence Our Decision-Making?

Memory and how we remember things really affect the choices we make every day. Here’s how:

  1. Finding Information: Research shows that around 70% of the decisions we make come from our past experiences and memories.

  2. Shortcuts in Thinking: We often use quick thinking methods called heuristics to help make fast decisions. But sometimes, this can lead us to make biased choices. For example, the "availability heuristic" makes us think some events are more likely to happen if we remember them easily.

  3. Memories with Feelings: About 80% of our emotional memories play a big role in our choices. This usually leads us to pick options that feel familiar and make us feel good.

In simple words, how we remember things shapes the way we look at choices and helps us decide what to do.

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How Do Memory and Recall Influence Our Decision-Making?

Memory and how we remember things really affect the choices we make every day. Here’s how:

  1. Finding Information: Research shows that around 70% of the decisions we make come from our past experiences and memories.

  2. Shortcuts in Thinking: We often use quick thinking methods called heuristics to help make fast decisions. But sometimes, this can lead us to make biased choices. For example, the "availability heuristic" makes us think some events are more likely to happen if we remember them easily.

  3. Memories with Feelings: About 80% of our emotional memories play a big role in our choices. This usually leads us to pick options that feel familiar and make us feel good.

In simple words, how we remember things shapes the way we look at choices and helps us decide what to do.

Related articles