Normative social influence happens when people change their behaviors or opinions just to fit in or be liked by a group.
For instance, in Asch's famous experiment with lines, around 75% of participants followed the wrong answers given by the group at least once. They wanted to be accepted.
On the other hand, informational social influence is when people follow the group because they think the group knows better. In a study by Sherif, people were asked to guess how much a dot was moving. Over time, their answers started to match, showing that they were influenced by each other because they weren't sure about their own guesses.
Both of these examples show how strong social pressure can be. In fact, about 66% of people will go along with what the group says, even if they think differently. This shows how much we care about fitting in with others!
Normative social influence happens when people change their behaviors or opinions just to fit in or be liked by a group.
For instance, in Asch's famous experiment with lines, around 75% of participants followed the wrong answers given by the group at least once. They wanted to be accepted.
On the other hand, informational social influence is when people follow the group because they think the group knows better. In a study by Sherif, people were asked to guess how much a dot was moving. Over time, their answers started to match, showing that they were influenced by each other because they weren't sure about their own guesses.
Both of these examples show how strong social pressure can be. In fact, about 66% of people will go along with what the group says, even if they think differently. This shows how much we care about fitting in with others!