Tracking how well your email marketing is doing is super important for getting more eyes on your blog or vlog. By checking how your emails are performing, you can tweak your approach to get more people excited and increase your audience. Here are some important things to watch and ways to track your email marketing success:

Key Things to Watch

1. Open Rate

   • This shows the percentage of people who opened your email. Typically, around 20% to 25% is the average. To boost this, make sure your subject lines are interesting and try sending your emails at times when your audience is most active.

2. Click-Through Rate (CTR)

   • This number tells you what percent of people clicked on links in your email. A good CTR is usually between 2% and 5%. To improve this, include clear calls to action (CTAs) and make sure your content is fun and interesting enough to get readers to click through to your blog or vlog.

3. Conversion Rate

   • This shows how many people did what you wanted them to do after clicking, like signing up for something or buying a product. The average conversion rate is around 1% to 3%. Check your landing pages to make sure they encourage conversions.

4. Bounce Rate

   • This tells you the percentage of emails that failed to deliver. A high bounce rate can hurt your reputation as a sender. Aim for a bounce rate under 2% by keeping your email list clean, getting rid of invalid addresses, and regularly updating your contacts.

5. Unsubscribe Rate

   • This shows how many people decided to stop receiving your emails. A normal unsubscribe rate is about 0.2% to 0.5%. If this number goes up, consider reviewing your content and how often you’re sending emails so you don’t overwhelm your readers.

Ways to Track Success

• Email Service Providers (ESPs) Use services like Mailchimp, Constant Contact, or Sendinblue. They give you detailed reports about open rates, CTR, conversions, and other important stats.

• A/B Testing Try out different subject lines, types of content, and CTAs. For example, send out two versions of the same email and see which gets more opens. A/B testing can help improve your results; changing subject lines can increase open rates by up to 49%.

• Google Analytics Add special tracking links to your emails so you can see how many people come to your blog or vlog from them. This helps you figure out which emails bring the most traffic and conversions.

Looking at the Results

1. Regular Checks

   • Set up a time each month or every quarter to look over your email metrics. Spot trends that can help guide your future strategies.

2. Segmenting Your Audience

   • Check how different groups of people respond to your emails. Personalized messages can make a big difference, generating up to 760% more revenue than non-personalized ones.

3. Get Feedback

   • Include a survey in your emails to get opinions directly from your audience. Their feedback can help you create better content in the future.

Conclusion

Keeping track of your email marketing success is key to helping your blog or vlog grow. By watching important metrics like open rates, CTR, and conversions, using good tracking methods, and analyzing your results, you can improve your campaigns and build a more engaged audience. Use these tips, and you’ll see your blog or vlog thrive!