Culture plays a big role in how we see ourselves, especially when it comes to self-serving bias. This bias means we see ourselves in a better light, even if it's not always true.

Here are some important points to remember:

1. Cultural Differences:

   • In individualistic cultures, like the U.S., people often focus on personal success. This can lead to a stronger self-serving bias.
   • In collectivistic cultures, like Japan, people tend to emphasize group achievements rather than personal ones. This can lead to a smaller self-serving bias.

2. Negative Outcomes:

   • These differences can cause misunderstandings. When people from different cultures work together, it can create problems in communication and teamwork.
   • Sometimes, individuals find it hard to balance their personal beliefs with what their culture expects. This can make it tough for them to see themselves clearly.

3. Potential Solutions:

   • Learning about different cultures and trying to understand others’ feelings can help people spot their own biases.
   • Training in emotional intelligence can improve how people connect with one another. This can lead to healthier ways of seeing ourselves, regardless of cultural backgrounds.