The framing effect is really important when it comes to how we make choices and see things.

Basically, how information is shown to us can change the way we react, even if the facts are the same.

Examples of Framing Effect:

1. Positive vs. Negative Framing:

   • Imagine a health report that says, "90% survival rate." This sounds encouraging and hopeful.
   • But if the report says, "10% chance of dying," it makes us feel scared, even though both statements are about the same situation.

2. Risk Perception:

   • When it comes to money, saying "you could lose $100" feels much worse than saying "you might miss out on gaining$100."
   • Again, both say the same thing, but the way they're worded makes us feel differently.

This shows us how small changes in how we say things can lead to very different feelings and choices. It highlights just how important the way we frame things is in our decision-making.