When making plans to market a movie, timing is very important. But it can also be tricky. If movies are released at the wrong time or if marketing campaigns don’t match up well, it can lead to less interest from audiences. This often means the movie doesn't make as much money at the box office.

Here are some key problems:

• Too Many Movies at Once: When too many big movies come out at the same time, it can make it harder for each one to shine.
• Best Times to Watch: Not taking advantage of the times when people are most likely to go to the movies can mean fewer people watch the film.

So, what can be done to fix this?

• Smart Planning: It’s important to do some research on the best times to release a movie so it doesn’t compete with others.
• Flexible Marketing: Being able to change marketing plans based on how the audience is reacting can help attract more viewers.

In the end, careful planning and understanding the market are key to making a movie successful.