Qualitative research is often a better choice in certain situations when designing user experiences (UX). Here’s why:
Understanding User Feelings: When we want to know why users act a certain way, qualitative methods give us a deeper look. For example, interviews show that 70% of user frustrations come from their feelings, not just from how easy or hard the design is to use.
Exploring Ideas: At the start of the design process, qualitative data helps us find out what users really need. A study from the Nielsen Norman Group found that 80% of design problems can be discovered by talking to users.
Complicated Systems: For complex systems, qualitative methods explain what users experience better than numbers can. One study found that 90% of participants shared preferences that could not be understood through numbers alone.
Cultural Understanding: When designing for different groups of people, qualitative insights are very important. Reports say that 60% of UX failures happen because of cultural misunderstandings, showing us why qualitative research is needed.
Qualitative research is often a better choice in certain situations when designing user experiences (UX). Here’s why:
Understanding User Feelings: When we want to know why users act a certain way, qualitative methods give us a deeper look. For example, interviews show that 70% of user frustrations come from their feelings, not just from how easy or hard the design is to use.
Exploring Ideas: At the start of the design process, qualitative data helps us find out what users really need. A study from the Nielsen Norman Group found that 80% of design problems can be discovered by talking to users.
Complicated Systems: For complex systems, qualitative methods explain what users experience better than numbers can. One study found that 90% of participants shared preferences that could not be understood through numbers alone.
Cultural Understanding: When designing for different groups of people, qualitative insights are very important. Reports say that 60% of UX failures happen because of cultural misunderstandings, showing us why qualitative research is needed.