Artistic direction is really important for keeping players interested and wanting to come back. But there are some common mistakes that can make that tough:

1. Mixed-Up Visual Style: If the game looks all over the place, it can confuse players. This might make them frustrated instead of having fun.

2. Too Many Details: When designs have too much going on, it can be overwhelming. Players might feel lost and decide not to keep playing.

3. Big Needs for Resources: Amazing graphics take a lot of time and money. But sometimes, this doesn't lead to a lot of players buying the game.

4. Unique Looks Can Be a Turn-Off: If a game looks too different, it might not attract a wide range of players. This can mean missing out on many fans.

To fix these problems, game developers can:

• Keep trying new ideas and getting feedback from their target audience.
• Find a good mix of detail and simplicity. The images should help the player enjoy the game and not be a distraction.
• Make sure there's a clear artistic goal that appeals to the intended players but is also friendly for new ones trying it out.