Advertisements are interesting pieces of culture that show and influence how people think and feel. Let’s explore how they do this in a few simple ways:
Mirror of Society: Ads often show what a society values and believes. For instance, in many Western countries, ads usually celebrate being unique and achieving personal success. A good example is how Apple ads highlight creativity and innovation, fitting into a story about starting businesses.
Targeting Trends: Ads change to keep up with new social movements and trends. Take the idea of body positivity; brands like Aerie have changed their ads to show real images of different body types, which matches the growing focus on including everyone.
Setting Standards: Ads can create and support societal standards. Think about beauty ads: they often promote one narrow idea of beauty, which can make people feel pressured to look a certain way. The image of perfect body types can affect how people feel about themselves and shape what society thinks is attractive.
Influencing Behavior: Ads don’t only show what people already think; they can actually change how people act and what is considered normal. The Coca-Cola "Share a Coke" campaign is a great example. By adding names to their bottles, Coke created a trend and encouraged people to interact more, helping to build a sense of community.
To sum it up, advertisements are not just ways to sell products; they also help us see and understand society. They reflect our values and influence how we behave and what we expect. By learning how ads work in our culture, we can better understand the changing stories about our world. Whether they promote inclusivity or uphold traditional values, advertisements play an important role in reflecting and shaping the society we live in.
Advertisements are interesting pieces of culture that show and influence how people think and feel. Let’s explore how they do this in a few simple ways:
Mirror of Society: Ads often show what a society values and believes. For instance, in many Western countries, ads usually celebrate being unique and achieving personal success. A good example is how Apple ads highlight creativity and innovation, fitting into a story about starting businesses.
Targeting Trends: Ads change to keep up with new social movements and trends. Take the idea of body positivity; brands like Aerie have changed their ads to show real images of different body types, which matches the growing focus on including everyone.
Setting Standards: Ads can create and support societal standards. Think about beauty ads: they often promote one narrow idea of beauty, which can make people feel pressured to look a certain way. The image of perfect body types can affect how people feel about themselves and shape what society thinks is attractive.
Influencing Behavior: Ads don’t only show what people already think; they can actually change how people act and what is considered normal. The Coca-Cola "Share a Coke" campaign is a great example. By adding names to their bottles, Coke created a trend and encouraged people to interact more, helping to build a sense of community.
To sum it up, advertisements are not just ways to sell products; they also help us see and understand society. They reflect our values and influence how we behave and what we expect. By learning how ads work in our culture, we can better understand the changing stories about our world. Whether they promote inclusivity or uphold traditional values, advertisements play an important role in reflecting and shaping the society we live in.