Commercial spaces have always changed to keep up with how people shop and what they want. This change shows how our lifestyles, technology, and the economy have shifted over time. Here are some major changes that have happened:
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Design and Space Use:
- In the 1920s, big department stores became popular. They created fancy shopping places that made the experience better for shoppers.
- By the 1980s, shopping malls started popping up everywhere. There were over 1,500 malls in the U.S. at that time, catering to people's love for variety and fun.
- In the 2000s, many stores began using open layouts. This design helped shoppers see and reach products easily, encouraging them to interact more.
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Technology Use:
- With online shopping becoming a big deal, stores adjusted by blending online and in-store experiences. For example, many stores offered "click-and-collect" services, where about 30% of U.S. shoppers used this option in 2020.
- Nowadays, most shoppers use their smartphones to compare prices while shopping. More than 70% of them do this in stores.
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Going Green:
- More shoppers care about the environment, so many stores are trying to be more eco-friendly. A report showed that buildings certified as LEED are 20% more energy-efficient. This appeals to shoppers who want to help the planet.
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Experiential Retail:
- By 2019, most shoppers—90% of them—preferred experiences over buying products. Stores began adding fun activities like workshops and cafes. This change turned shopping into an experience rather than just buying things.
These changes show how commercial spaces keep evolving to meet what shoppers want.