Combining two different ways of studying culture, called qualitative and quantitative approaches, can be tricky. Here are some of the main challenges:

1. Mixing Data: It can be tough to combine qualitative data, like information from interviews, with quantitative data, like results from surveys. This mixture can lead to different conclusions, making it hard to analyze everything.

2. Different Views: Qualitative data is often based on personal opinions and feelings, while quantitative data focuses on numbers and facts. This can result in mixed messages or disagreements in the findings.

3. Time and Money: About 70% of researchers say they struggle to find enough time and money to give equal attention to both ways of studying.

4. Data Reliability: Studies that focus on qualitative data may not always have the strong numbers needed to make broad statements, which can weaken the overall trust in the findings.

These challenges mean researchers need to plan carefully when combining these approaches to get the best understanding of cultural studies.