Qualitative and quantitative research methods in sociology are quite different. Let’s break them down:

Qualitative Research:

• This type looks into feelings and personal experiences.
• It uses methods like interviews, focus groups, and observations.
• It gives us deep, detailed information.

Quantitative Research:

• This type gathers numbers and data to see trends and patterns.
• It uses surveys and statistical analysis.
• It allows researchers to study a larger group of people and apply the findings to more people.

Both of these approaches work well together!