Marketers have a big responsibility when they reach out to people who might be in tough situations. They need to make sure they’re not taking advantage of anyone. Here are some important points to think about:
Be Clear: Marketers need to talk honestly about what their products do. For example, if a toy is meant for kids, they should make sure all the information is true.
No Tricks: Sometimes, sales and discounts can be confusing. Marketers should always share real prices and deals. They must avoid tricking anyone into spending money they shouldn't.
Be Kind and Understanding: When creating ads, it’s important for marketers to think about the feelings and money problems that vulnerable people might have. For instance, ads that talk about paying off debt should be supportive and kind, not scary or harsh.
By following these important guidelines, marketers can build trust with people and help protect those who might be easily swayed.
Marketers have a big responsibility when they reach out to people who might be in tough situations. They need to make sure they’re not taking advantage of anyone. Here are some important points to think about:
Be Clear: Marketers need to talk honestly about what their products do. For example, if a toy is meant for kids, they should make sure all the information is true.
No Tricks: Sometimes, sales and discounts can be confusing. Marketers should always share real prices and deals. They must avoid tricking anyone into spending money they shouldn't.
Be Kind and Understanding: When creating ads, it’s important for marketers to think about the feelings and money problems that vulnerable people might have. For instance, ads that talk about paying off debt should be supportive and kind, not scary or harsh.
By following these important guidelines, marketers can build trust with people and help protect those who might be easily swayed.