Swiss design has greatly changed how we think about typography and layout by focusing on three main ideas: clarity, functionality, and minimalism. Here are some important features that make Swiss design special:

• Grid Systems: These create organized layouts that help people understand information better.
• Sans-serif Typography: This style uses clean, easy-to-read fonts. Helvetica is one example that became really popular after 1957.
• Asymmetry: This approach adds interesting and lively shapes to designs, making them easier and more fun to read.

Research shows that using grid systems can boost how well people understand designs by more than 30%. Plus, brands that follow Swiss design ideas often see a 25% rise in customer happiness because their messages are easier to understand.