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What Impact Does Marketing Have on Competitive Advantage in Business?

Marketing is really important for businesses trying to stand out from the competition. Here are some ways it helps:

  1. Brand Awareness: When companies do a good job with their marketing, they can see sales grow by about 23% more than others. This is because when people recognize a brand, they start to trust it. Trust is super important for keeping customers coming back.

  2. Target Market Engagement: Around 70% of customers like it when marketing is made just for them. When businesses use information about their customers, they can create offers that fit what people want. This can improve sales by 20%.

  3. Value Proposition: Good marketing helps explain what makes a company special. This information can really affect what customers decide to buy. About 64% of people say that shared values with a brand make them more likely to purchase.

  4. Innovation Promotion: Marketing helps tell people about new products. Companies with strong marketing plans often see 55% more success when they launch new items.

  5. Market Research: Effective marketing means businesses listen to what customers are saying. This helps them adapt and change. Companies that focus on understanding their market are 60% more likely to reach their growth goals.

In these ways, marketing helps businesses keep a strong position in the market.

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What Impact Does Marketing Have on Competitive Advantage in Business?

Marketing is really important for businesses trying to stand out from the competition. Here are some ways it helps:

  1. Brand Awareness: When companies do a good job with their marketing, they can see sales grow by about 23% more than others. This is because when people recognize a brand, they start to trust it. Trust is super important for keeping customers coming back.

  2. Target Market Engagement: Around 70% of customers like it when marketing is made just for them. When businesses use information about their customers, they can create offers that fit what people want. This can improve sales by 20%.

  3. Value Proposition: Good marketing helps explain what makes a company special. This information can really affect what customers decide to buy. About 64% of people say that shared values with a brand make them more likely to purchase.

  4. Innovation Promotion: Marketing helps tell people about new products. Companies with strong marketing plans often see 55% more success when they launch new items.

  5. Market Research: Effective marketing means businesses listen to what customers are saying. This helps them adapt and change. Companies that focus on understanding their market are 60% more likely to reach their growth goals.

In these ways, marketing helps businesses keep a strong position in the market.

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