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What Is the Influence of Technology on Modern Consumer Behavior?

Technology plays a huge role in how people shop today. It changes what we want and how we buy things. Here are some important points to know:

  1. Online Shopping is Growing: In 2020, people spent $4.28 trillion on online shopping. That was 18% of all retail sales!

  2. Using Social Media to Shop: About 54% of people look at social media to find products. Plus, 79% of adults in the U.S. buy things they discovered through social media.

  3. Personalized Shopping Experiences: 80% of shoppers are more likely to buy things from brands that make shopping personal for them. This is often based on the data companies gather about their customers.

  4. Shopping on Mobile Phones: In 2021, shopping from mobile phones made up 72.9% of online shopping sales. It shows that many people prefer to use their smartphones to shop.

  5. Wanting Fast Delivery: 63% of customers expect to get their orders on the same day they buy them. This desire for quick delivery is changing what businesses offer.

This shift in how we shop is changing the old rules about supply and demand. Businesses need to keep up and adapt to these new trends!

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What Is the Influence of Technology on Modern Consumer Behavior?

Technology plays a huge role in how people shop today. It changes what we want and how we buy things. Here are some important points to know:

  1. Online Shopping is Growing: In 2020, people spent $4.28 trillion on online shopping. That was 18% of all retail sales!

  2. Using Social Media to Shop: About 54% of people look at social media to find products. Plus, 79% of adults in the U.S. buy things they discovered through social media.

  3. Personalized Shopping Experiences: 80% of shoppers are more likely to buy things from brands that make shopping personal for them. This is often based on the data companies gather about their customers.

  4. Shopping on Mobile Phones: In 2021, shopping from mobile phones made up 72.9% of online shopping sales. It shows that many people prefer to use their smartphones to shop.

  5. Wanting Fast Delivery: 63% of customers expect to get their orders on the same day they buy them. This desire for quick delivery is changing what businesses offer.

This shift in how we shop is changing the old rules about supply and demand. Businesses need to keep up and adapt to these new trends!

Related articles