Brazil has different social customs based on where you are, shaped by its rich culture, history, and the people who live there.

1. Regional Differences:

• Southeast Brazil (like São Paulo and Rio de Janeiro): People here tend to be more formal. When it comes to work, being on time and acting professionally is really important. About 22% of Brazil's population lives in this part of the country.
• Northeast Brazil (like Salvador and Recife): This area feels more laid-back. People focus more on building personal relationships. When friends gather, they can spend up to 4 hours just hanging out!

2. Cultural Influences:

• The customs you see here come from a mix of Indigenous, African, and Portuguese backgrounds. In cities like Salvador, Afro-Brazilian culture plays a big role in how people interact.

3. Greetings:

• In the South, a firm handshake is the norm. But in the Northeast, people greet each other with warm hugs and kisses on the cheek, making it feel more personal.

By understanding these regional differences, you can have more respectful interactions and make stronger connections when visiting Brazil.