Cognitive processes are really important when we make decisions. They help us think about our options and choose what to do. Research shows that about 70% of our decisions are based on shortcuts we use in our minds. These shortcuts help us tackle tricky problems more easily.

Here are some key cognitive processes we use:

• Perception: This is how we see and understand information around us.
• Memory: This helps us remember important things from our past.
• Reasoning: This is when we think through information in a logical way.

Interestingly, studies found that when we have to make decisions quickly, about 50% of those choices aren't the best. This shows that when our brains are overloaded with information, it can affect our decisions.

Also, biases can influence our choices. For example, confirmation bias impacts about 75% of people. This means we tend to look for information that supports what we already believe.

Overall, these cognitive processes are really important as they shape the choices we make every day.