Understanding Association Rule Learning (ARL)
Association Rule Learning (ARL) is a helpful tool used in unsupervised learning. It's all about figuring out what people like to buy together. This is often done through something called Market Basket Analysis.
Market Basket Analysis looks at how items are purchased together. This information helps businesses make shopping better for everyone.
Association Rules: These are simple rules that show connections between items. For example, if people often buy bread and butter together, we can say that if someone buys bread, they are likely to buy butter too. This means stores might want to promote butter when someone is buying bread!
Support: Support tells us how often two items are bought together. If 30 out of 100 customers buy both bread and butter, the support is 30%.
Confidence: Confidence shows the chance that if someone buys item A, they will also buy item B. So, if 70% of people who buy bread also buy butter, the confidence is 70%.
By using ARL, stores can come up with smart marketing ideas, suggest products that go well together, and decide the best places to put items in the store. This all makes for a better shopping experience for customers!
Understanding Association Rule Learning (ARL)
Association Rule Learning (ARL) is a helpful tool used in unsupervised learning. It's all about figuring out what people like to buy together. This is often done through something called Market Basket Analysis.
Market Basket Analysis looks at how items are purchased together. This information helps businesses make shopping better for everyone.
Association Rules: These are simple rules that show connections between items. For example, if people often buy bread and butter together, we can say that if someone buys bread, they are likely to buy butter too. This means stores might want to promote butter when someone is buying bread!
Support: Support tells us how often two items are bought together. If 30 out of 100 customers buy both bread and butter, the support is 30%.
Confidence: Confidence shows the chance that if someone buys item A, they will also buy item B. So, if 70% of people who buy bread also buy butter, the confidence is 70%.
By using ARL, stores can come up with smart marketing ideas, suggest products that go well together, and decide the best places to put items in the store. This all makes for a better shopping experience for customers!