Color is really important in modern minimalist graphic design. It helps communicate messages and shapes how people see things. Studies show that using the right colors can boost brand recognition by up to 80%. This shows how vital color is in design.

Important Points about Color in Minimalist Design:

1. Color Wheel:

   • The color wheel helps designers pick colors that look good together. In minimalist design, designers usually choose a few colors to keep things simple and clean.

2. Color Schemes:

   • Some common color schemes include monochromatic, which uses different shades of one color, and analogous colors, which are next to each other on the color wheel. These choices create a simple and elegant look without confusing the viewer.

3. Psychology of Color:

   • Colors can make us feel different emotions. For example, blue makes people feel trust (and about 33% of consumers like this color), while red can make people feel hungry.
   • A study found that about 92% of consumers make quick judgment calls based on how something looks. This shows why choosing the right colors is important in minimalist design.