Information search is really important when it comes to how people decide to buy things. It helps people figure out what they need and choose between different options. This step is all about collecting data about products or services so people can make smart choices.

Key Statistics:

1. How Many People Search for Information: A study by the Decision Sciences Institute found that about 70% of people look for information before making a big purchase. For items that cost a lot, like cars or electronics, this goes up to 90%.

2. Where People Look for Information:

   • Internal Sources: Many people think about their own past experiences. This accounts for about 40% of the information they gather when shopping.
   • External Sources: About 60% of the information people find comes from outside sources, like online reviews, social media, and suggestions from family and friends. A Nielsen report showed that 68% of people trust online reviews as much as they trust recommendations from people they know.

3. How It Affects Buying Choices: According to data from McKinsey, searching for information can help reduce the stress of making a decision and make people feel more sure about what they want to buy. This can affect about 60% of the final decisions shoppers make.

4. Time Spent Searching: On average, people spend around 13 hours looking for information online before they buy a tech product, according to a Google report.

Summary:

In short, information search is a big part of how people make decisions when shopping. It really influences whether or not they buy something. As people learn more about their options, businesses need to find smart ways to share information that matches what consumers want. A good search for information helps lessen doubts, letting shoppers weigh their choices more easily and leads to greater satisfaction after buying.