Marketing plays a big role in how movies are seen as successful or not. However, it can sometimes be frustrating, especially when we look at how much money a movie makes versus how good it actually is. Here are some common problems:

1. Marketing vs. Movie Quality:

   • A lot of marketing focuses on getting money from ticket sales, sometimes ignoring how good the movie really is. This can lead to movies that get lots of ads and promotions but don’t impress the critics.
   • For example, a movie might make over $500 million just because it was advertised a lot, even if the reviews weren’t great. This makes us question if ticket sales really mean the movie is good.

2. Disappointed Audiences:

   • When people watch a movie that was heavily promoted and it doesn’t live up to the hype, they often share their disappointment. This can hurt ticket sales later on.
   • If audiences feel let down, it can affect whether the movie stays popular. A movie that seems high-quality often keeps people interested for a longer time.

3. Focus on Opening Weekend:

   • Many marketers want a big opening weekend, which can push filmmakers to make movies that everyone will like instead of telling deeper and more interesting stories.
   • This can make it so box office numbers go up because of excitement rather than actual quality. After the first weekend, people might change their minds about the movie, leaving both filmmakers and audiences feeling unhappy.

4. Not Taking Risks:

   • Studios often worry about losing money, so they don’t take chances on new and unique stories that might be really good but aren’t guaranteed to make a lot of money.
   • This can stall creativity, leading to lots of similar movies that care more about making money than being artistic.

Possible Solutions:

• To fix these problems, it’s important for marketing teams and filmmakers to work together. By teaching marketers about good storytelling and what critics look for, we can align promos with what really matters in a movie.
• Also, if audiences learn that movies praised by critics can do well at the box office, this might change how they see things. For instance, a movie like "The Shape of Water" shows that strong artistic choices can bring in good money when they’re marketed correctly.

In summary, the link between a movie’s quality and how much money it makes is complicated and has its challenges. But with new marketing strategies, we can create a better understanding of what makes a movie truly successful.