Social media is super important when it comes to how people see and feel about big movie releases. It helps in a few key ways:

1. Influencing How People See Movies:

   • A study from 2021 found that 80% of movie watchers said social media affected their choice to see a film.
   • Another survey showed that 66% of people were more likely to watch a movie if they saw their friends talking about it online.

2. Boosting Engagement:

   • The hashtag #AvengersEndgame created over $20 million in advertising value just from social media chatter during its release week.
   • Social media promotions for movies can reach millions of people. For example, “Star Wars: The Rise of Skywalker” got more than 1.2 billion views on different platforms before it came out.

3. Growing Fan Communities:

   • Fans chatting on platforms like Twitter and Reddit help build a bigger story around films. About 45% of movie talks on these sites help shape what people think and expect from films.
   • A study found that 78% of fans who talk about movies online feel a stronger connection to the movie world. This connection can lead to a 20% boost in ticket sales.

4. Getting the Audience Involved:

   • Polls and fun posts—like Instagram stories or TikTok challenges—can show how people feel about movies right away. For “Spider-Man: No Way Home,” a TikTok trend led to a 40% rise in ticket sales when fans shared their excitement online.

In conclusion, social media plays a huge role in how audiences see and connect with movies. It helps drive the success and popularity of big films.