Typography is very important for showing what a brand is all about. It helps people feel and think about a brand in certain ways. Here are some simple points to understand:
Font Selection: The type of letters a brand chooses shows its personality. For example, a fun and playful brand might use soft and rounded letters. Meanwhile, a fancy brand may pick more traditional and elegant letters.
Readability: It's super important that the text is easy to read. If people find a brand’s name or message too hard to read, they might not trust it.
Hierarchy: Using different sizes and thicknesses of text helps guide the reader's eyes where to look. This makes it easier to understand the main points.
Pairing: Mixing different fonts in a smart way can help people remember a brand better. For instance, using a bold font for headlines along with a simpler font for regular text can create a nice balance.
Typography is very important for showing what a brand is all about. It helps people feel and think about a brand in certain ways. Here are some simple points to understand:
Font Selection: The type of letters a brand chooses shows its personality. For example, a fun and playful brand might use soft and rounded letters. Meanwhile, a fancy brand may pick more traditional and elegant letters.
Readability: It's super important that the text is easy to read. If people find a brand’s name or message too hard to read, they might not trust it.
Hierarchy: Using different sizes and thicknesses of text helps guide the reader's eyes where to look. This makes it easier to understand the main points.
Pairing: Mixing different fonts in a smart way can help people remember a brand better. For instance, using a bold font for headlines along with a simpler font for regular text can create a nice balance.