Typography plays a big role in branding, but it's often ignored. Here are some common problems:
Cohesiveness: Using different fonts can make a brand look messy.
Legibility: Bad font choices can make it hard for people to recognize a brand.
Overstyling: Trying too many styles can hide the brand's message.
These problems can make it hard to communicate and can turn people away from the brand. To fix these issues, you can:
Set Up a Typographic Hierarchy: Use different types of text to help guide your audience.
Create Brand Guidelines: Write down what fonts and styles to use for a clear look.
Review and Update Regularly: Keep the typography fresh but still familiar.
By tackling these challenges, you can strengthen your brand identity and help people recognize your brand better.
Typography plays a big role in branding, but it's often ignored. Here are some common problems:
Cohesiveness: Using different fonts can make a brand look messy.
Legibility: Bad font choices can make it hard for people to recognize a brand.
Overstyling: Trying too many styles can hide the brand's message.
These problems can make it hard to communicate and can turn people away from the brand. To fix these issues, you can:
Set Up a Typographic Hierarchy: Use different types of text to help guide your audience.
Create Brand Guidelines: Write down what fonts and styles to use for a clear look.
Review and Update Regularly: Keep the typography fresh but still familiar.
By tackling these challenges, you can strengthen your brand identity and help people recognize your brand better.