Visual branding is really important for music that mixes different styles. Here’s why:

• Creates Identity: Unique images help artists be noticed in a busy music world.
• Conveys Themes: Pictures and videos can show the different styles in a clear way.
• Engages Audience: Bright and interesting visuals catch people’s attention and make them want to listen.

From what I’ve seen, when the visuals match the music, it makes a stronger bond with the audience!