Visual hierarchy is super important for making university websites easy to use. It helps guide users through the content, so they can understand things without feeling overwhelmed. Here’s how I break it down:

1. Importance of Structure

• Guidance: By using size, color, and contrast smartly, visual hierarchy helps people focus on important information. For example, details about courses or application deadlines stand out better when the text is larger or bolder.
• Grouping: Similar information should be placed together. For example, info about a specific program can be in boxes or sections. This makes it easier for students to find what they need.

2. Responsiveness

• Adaptability: A website that looks good on a computer might not look as nice on a phone. Good visual hierarchy makes sure that the website works well on any device, so users can navigate easily.
• Touch Targets: On mobile, tapping buttons should be simple. Visual hierarchy helps figure out where to put these buttons. Important buttons and links should be easy to find and access.

3. Clarity and Consistency

• Typography: Using the same font style and size for headings, subheadings, and body text keeps things clear and makes the website look neat. This helps users understand the information better.
• Whitespace: Don’t forget about whitespace! It helps separate different sections and gives users some space to breathe. This makes the layout look less messy and more enjoyable.

In short, using visual hierarchy in the right way improves not just how a university website looks, but also how well it works. It’s all about making everything clear and engaging for users!