To successfully launch a product, Year 10 students can use the 4 P's of marketing: Product, Price, Place, and Promotion. Here’s how they can use each part:

Product

• Identify Needs: First, students should look for something missing in the market. For example, if they see that more people want eco-friendly school supplies, they could create sustainable notebooks or pens.
• Features and Benefits: They should highlight cool features like using recyclable materials or unique designs that appeal to their customers.

Price

• Competitive Analysis: Students need to check how much similar products cost. If eco-friendly notebooks usually sell for £5, they could set their price at £4.50 to attract buyers who want a good deal, but still make a profit.
• Pricing Strategies: They might also think about a strategy that makes their product cheaper at first to gain more customers quickly.

Place

• Distribution Channels: Where will they sell their product? They can use online platforms like Etsy or local events like school fairs. They could set up an online store to reach more people.
• Availability: Make sure the product is easy to find by teaming up with local shops or online sellers.

Promotion

• Advertising Campaigns: Use social media to create engaging ads. For example, they can share Instagram posts that show their product being used to grab potential customers' attention.
• Promotional Events: Hosting a launch event at school can create excitement and get people talking about their product.

By focusing on these strategies, Year 10 students can successfully promote and sell their products, making their launch a big success!