Understanding who you want to sell your product to is very important for successful marketing. Here are some simple ways for Year 10 students to figure out their target markets:

1. Market Segmentation:

   • Demographic Segmentation: This means splitting the market by things like age, gender, money, and education. For example, there are about 66 million people in the UK, and 18% are between 10-19 years old. Knowing that can help in creating products for teens.

   • Geographic Segmentation: This looks at different locations. For instance, people in cities usually want different things compared to those in the countryside. In 2021, around 83% of the UK population lived in cities.

   • Psychographic Segmentation: This involves understanding people's lifestyles and personalities. A survey might show that 60% of teens like eco-friendly products, which can help shape marketing messages.

2. Surveys and Questionnaires:

   • Conducting surveys with at least 100 people can give you great information. For example, if 70% of students say they like online shopping, that shows a trend that can help with digital marketing.

3. Focus Groups:

   • Bringing together a small group of 6-10 people can help you talk about what they like and dislike. This method teaches you more about how customers think and feel.

4. Observation:

   • Watching how people shop can help you spot trends. For instance, noticing what items are popular at the local mall can give you clues about what is in demand among your friends.

5. Competitive Analysis:

   • Looking at what your competitors are doing can tell you about their target markets. If a competitor focuses on fashion for teens, that shows there is a good market there.

By using these simple techniques, Year 10 students can find out who their target market is. This knowledge will lead to better marketing strategies and success.