Integrating different types of research helps improve UX design in several ways:
Wide Understanding: Qualitative research helps us understand why users do what they do. On the other hand, quantitative research gives us numbers to back up these behaviors. For example, it often shows that 70% of users prefer simple and easy-to-use interfaces.
Gathering Different Data: By using both types of research, we get a complete picture. In fact, 85% of UX teams say their design choices get better when they use a mix of different data sources.
Focusing on Users: About 80% of users are more likely to come back to apps that feel personalized. Qualitative insights help create those special experiences that users love.
Integrating different types of research helps improve UX design in several ways:
Wide Understanding: Qualitative research helps us understand why users do what they do. On the other hand, quantitative research gives us numbers to back up these behaviors. For example, it often shows that 70% of users prefer simple and easy-to-use interfaces.
Gathering Different Data: By using both types of research, we get a complete picture. In fact, 85% of UX teams say their design choices get better when they use a mix of different data sources.
Focusing on Users: About 80% of users are more likely to come back to apps that feel personalized. Qualitative insights help create those special experiences that users love.