The growing importance of international markets is changing how Hollywood films manage their budgets in a few key ways:
Global Money: In 2021, international markets made up 72% of box office earnings. This is a big jump from 61% in 2010.
Budget Changes: Movies like "Fast & Furious 9" earned $400 million outside the U.S. This shows there’s a need to spend more money on films that attract audiences all over the world.
Cultural Connections: There’s a big rise in international partnerships for making films, expected to increase by 20% by 2025. This will change the stories told to make them connect with viewers worldwide.
Because of these changes, Hollywood needs to rethink its budgeting. The focus will be more on making films that appeal to people around the globe instead of just those in the U.S.
The growing importance of international markets is changing how Hollywood films manage their budgets in a few key ways:
Global Money: In 2021, international markets made up 72% of box office earnings. This is a big jump from 61% in 2010.
Budget Changes: Movies like "Fast & Furious 9" earned $400 million outside the U.S. This shows there’s a need to spend more money on films that attract audiences all over the world.
Cultural Connections: There’s a big rise in international partnerships for making films, expected to increase by 20% by 2025. This will change the stories told to make them connect with viewers worldwide.
Because of these changes, Hollywood needs to rethink its budgeting. The focus will be more on making films that appeal to people around the globe instead of just those in the U.S.